9 Tips For Using Social Media In Your Job Hunt

linkedIN blog

Most of us use social media on a daily basis, but did you know that used strategically, social media can also be a great job search tool? Here are some tips to get you started.

Develop a professional presence

What do people find when they Google your name? This is something you need to look at, as most employers these days will Google potential job candidates to see what comes up. If the results bring up unprofessional pics or posts, then it’s time to clean up your online image. Start by taking down anything you wouldn’t want an employer to see, and set up a professional profile on LinkedIn, and make sure you include a professional-looking photo. Do the same for Twitter, Google and Facebook, and any other social media you use.

Know what information to include

Look at how other professionals in your industry present themselves online, what social media networks they belong to and what information they include in their profiles. This will give you insight into industry ‘best practice’ and will help you to develop your own profile. Make sure all your social media profiles include keywords that a recruiter or hiring manager might use to find a person just like you.

Be careful what you say

You need to present the best image of yourself online. Whether you’re blogging, tweeting or updating your Facebook status, it’s important that you maintain your reputation and professional credibility. The last thing you want to do is destroy all your hard work by making a careless Twitter comment. What you do on social media is there to stay, so think before you tweet, blog, post or share.

Activate your privacy settings

You need to effectively manage the information that’s available about you online. That means you should make sure your personal information on Facebook is private. Use the Privacy Settings and Tools menu to manage what’s visible to others and ensure that it’s set to Friends and not Everyone! This way, if an employer Googles you, they won’t be able to see the details of your profile and delve into your personal life.

Establish your own URL

Add the URL for your LinkedIn profile and Twitter handle to your CV (but not your Facebook profile). This provides an employer with another avenue to connect with you and allows them to see you in a professional light. It also demonstrates that you are social media savvy, which is an increasingly desirable asset.

Engage in online conversations

Participating in online conversations and discussion forums helps you to establish yourself as an expert in the field. It also demonstrates that you are serious about contributing to your industry, so you should share content, forward links and answer questions whenever it’s appropriate.

Connect with the right people

LinkedIn can be a great resource for finding information on organisations and the individuals who work there. If you’re looking for opportunities that aren’t advertised, put together a list of companies that you’re interested in. Use LinkedIn and your investigative powers to find out the names of people who work there and then look at ways that you can start connecting with them.Follow them on Twitter, repost their tweets, and look at who your shared connections are.

Let people know you are looking

Make sure your connections know that you’re looking for a job, as your contacts are the best people to provide you with referrals. You want people to think of you when a position becomes available and for them to let you know when they hear about a position they think you would be interested in.

Follow industry news

There is not one social media network that works best for all job seekers. The important thing is to know which platforms are most used by your industry. Find out the latest happenings by joining specialist industry groups on LinkedIn, following industry blogs, signing up to newsletters and participating in discussion forums. This helps you stay up-to-date with the latest industry information and provides you with the opportunity to make connections that could result in job leads.


Graduate Policy and Planning Officer Vacancy

The University of Stirling for a Graduate Policy and Planning Officer. An exciting new opportunity has arisen for a Graduate Policy and Planning Officer to support the work of the team. The post-holder will learn about and contribute to a wide range of University activities by undertaking policy research and data analysis as required. The purpose of the post is to support the work of the team and enhance the skills and capacity that will enable us to deliver the University’s vision.

Find out more at


More on LinkedIn – how to get ‘Groups’ to work for you


Why join LinkedIn Groups…….


Simply, within the vast network of separated professionals on LinkedIn, groups allow people to connect on a single theme. Groups are a great way to network with NEW people without introductions or cold calling. Why? Because you have something in common.

Groups can be anything from alumni associations, professional associations, common interests, even companies and subsets within companies, you can even create your own group in about 2 minutes.


Why groups are a great job search tool


By joining and participating in a group, you (the job seeker) have a powerful way of adding value to and growing your online reputation. When you participate, people notice.


Furthermore, by being members of the same group as your target company, your odds of getting a favourable response to your job inquiry are much higher.


Group Guidelines for the Job Seeker


Join a group that takes you where you want to go, not one that keeps you where you are.

Join a group that you WILL participate in. Don’t be a fly on the wall.

Participation in a group means posting and responding to discussion. Make sure you are putting your best foot forward, be positive, show your motivation.

Tell your truth but don’t shout! If you are unemployed, then don’t be ashamed and try to keep it a secret, but don’t flaunt it either. Just be cool and make sure that you are always honest about where you are and what you are looking for.

Identify other leaders in the group and determine whether they could be valuable connections or information sources; if so, then by all means reach out to them.

Santander Internship Programme

The University is participating in the Santander Intern Programme, connecting talented graduates with some of the UK’s fastest growing, most exciting small and medium sized enterprises (SMEs). Santander is part-funding 3 Month internships for final year students and recent graduates. If you would like to kick-start-your career and build valuable experience fast, this is a great way to do it.

Company information
Based at Pacific Quay, BiP Solutions are an award-winning, experts in facilitating business between the public and private sector.

Reporting directly into our Global Services Senior Executive, an exciting opportunity exists for a Marketing graduate to assist deliver an initial 3-month project aligned to our flagship eSourcing service.Working in collaboration with a multi-disciplined team in both our Glasgow and London offices, you will have the opportunity to be involved in the full product life cycle from development to launch.

They are looking for a recent Graduate who will combine their marketing knowledge with strong business acumen; a creative flair; strong presentation skills and an enthusiastic approach.

How to apply

Please send all application to alan.mathie@bipsolutions.com with the Reference ‘Stirling’
Closing Date – Friday 30th November 2012

Before applying, we advise you to visit the Career Development Centre (Corell 3A1) to get your CV checked. Wehave a drop-in service between 11am – 3pm, Monday to Thursday

Graduate HR opportunity in Stirling…….

Nina, our Job Shop Manager here at the Careers Development Centre, has informed us in the GradClub Team, of this exciting HR opportunity:

Employer United Closures and Plastics Ltd

 Job title HR Assistant

 Closing date 19/11/2012

 Job description

We are currently recruiting for an HR Assistant based at our manufacturing site in Bridge of Allan, Stirling.

Reporting to the HR manager the successful candidate will provide first level HR advice and guidance to employees in line with organisational policy. Main responsibilities include:-

  • recruitment activities
  • liaising with external agencies where appropriate
  • absence management
  • co-ordinating occupational health activity
  • disciplinary and grievance
  • month-end reporting activities
  • liaison with Payroll
  • maintaining employee data and project activity as required

This is an autonomous role where you will be the first point of contact for all HR issues and queries.

Person requirements

Suitable candidates should hold a degree in Human Resource Management, or related discipline. Some experience of working within an HR environment would be desirable.

The successful candidate will be a self starter with proven experience of working as part of a team. You must possess excellent organisational skills and have the ability to effectively liaise with personnel at all levels within the organisation.

If you are interested in applying please email your CV to Alison Wood at alison.wood1@gcs.com

Don’t forget to pop in to see a Careers Advisor to have your CV checked …… you can also book a mock interview to gain some valuable experience and practice your interview skills.



Careers Fairs to look out for……….

As there are quite a few Careers Fairs coming up over the next few weeks, it is probably worth taking a look at our leaflet on ‘Getting the most out of a Careers Fair’. This leaflet gives you loads of good tips on how to approach a careers fair.

The Scottish Graduate Careers Fair, SECC, Glasgow, is on over two days: Tuesday 16 October 2012, 2-7pm; Wednesday 17 October 2012, 11am-4pm – The Scottish Graduate Fair is the highlight of the recruitment season.  Now in its 23rd year, it is the biggest graduate, postgraduate and internship recruitment event in Scotland attracting over 3,500 students and graduates of all disciplines and approximately 100 graduate employers and postgraduate recruiters.  Students and graduates from all universities are welcome to attend. Register via the Careers Development Centre Work Fest Programme Week 4 – 

If you are going to attend, you’ll get a lot more out of it if you recognise that you may not be able to talk to someone who can give you detailed info on the specific job you’re interested in. You’re much more likely to get to talk to a recent graduate who will tell you to “look on the website” for the specific vacancies. So what can you get out of them? Easy! You get to figure out whether you would want to work for an organisation by the way it treats its recent recruits (and with a bit of luck, the new graduates will be unguarded enough to tell you the truth about what it’s really like at work).

I’d suggest asking about:

What training did they get/do they offer?

How do they get measured? (If you find out what the organisation values in its employees, could you realistically expect to deliver the results which will result in fast promotion or increased pay?)

Do they know any postgraduates working for the organisation, & what jobs are they doing?

What do they think is different about their organisation compared to their competitors?

It’s all good material for the bit in the covering letter or during interview on “Why do you want to work for us”? It’s so much more impressive to say “when I was talking to your R&D Manager …”, rather than “well, it says on your website …”, which every other candidate will have read.

And a final tip – if you get there earlier, you’re more likely to get a reasonable amount of time with exhibitors, you will get to talk to them before they get into their “fixed patter” mode (where they’re so tired, they just reel off the same thing to everyone they see), and, of course, you should get the pick of the freebies!!

There are also two Virtual Careers Fairs coming up where you can ‘chat’ to employers from the comfort of your arm chair with your favourite mug full of hot chocolate!

 North America 1-5th October 2012 – This Virtual Careers Fair is for all American and Canadian students and graduates of universities in the UK and those with legal entitlement to work in North America. Put the date in your diary. Register your interest by emailing Matthew.Heap@glasgow.ac.uk with “VCF student” in the subject line.

 Greater China and South East Asia 29th October 2nd November – The fourth annual event to allow students from China and South East Asia to connect with the recruitment market at home whilst still on campus in Scotland. You will get detailed information on recruitment, internships, application processes and understand where your experience of studying in Scotland counts as an advantage. All of the organisations involved want to meet students who have studied in Scotland. You will be able to participate in live chats with recruiters, get advice from careers advisors, gain access to vacancies and internship opportunities and get a better understanding of your career prospects when you return home.

Register your interest by emailing Matthew.Heap@glasgow.ac.uk with “VCF student” in the subject line. Nearer the time you will be able to register on the site and upload your details.

Keep up to date by following these events on the GradClub FaceBook pages.

Large or small – which route suits you best?

Graduates may be tempted to go for large, well-know companies in their hunt for  a job; firms with an ample history and a solid reputation. This certainly has  its benefits:

In general, large companies offer bigger starting salaries. They also offer extensive employee benefits such as health insurance, pension plans, on-site gyms and even company cars.

You are sure to meet a lot of people, guaranteeing a substantial network of useful contacts.

There tends to be more opportunities for promotion, especially if the company is expanding.

Big companies offer stability, as they are unlikely to run out of cash anytime soon. Having more money to play with also means they can happily afford to pay for employee training, which will enhance your skill set and make your CV look pretty damn good.

But before you are seduced by popular, attractive companies with big salaries, take a minute to consider the merits of working for a small-or mid-sized company.  While striding suited and booted into a high rise tower in the centre of London may feel awfully glamorous and grown-up, smaller firms do have a lot to offer:

First off, you are probably in with more of a chance of snagging a job at smaller companies because there are generally less applications per vacancy.

You are more likely to have your work noticed. Added to which, you will feel that you are making a real contribution to the company and actually making a difference – which is reflective of today’s graduates being more concerned about their ability to make a difference than their salaries.

You will get to know a smaller team of people very well, which is potentially better than having a large network of contacts you barely know.

Roles at small companies are less likely to be rigidly fixed, meaning the work will be more varied and giving you the opportunity to take on more responsibility.  The informal atmosphere sometimes spills over into the dress code – you may be able to swap ties and high heels for t-shirts and trainers.

In the end, it all boils down to personal taste and what you value in a career. Would you be more inclined to take graduate jobs in  a small or large company?


Courtesy of GradPlus